4/2/2023 0 Comments Key mailerWhy do people buy lottery tickets? Because it’s fun to fantasize about what you would do with the! The same concept applies to the key mailer. Holding your key mailer event early gives your sales staff the opportunity to devote entire days to properly working with every prospect that comes through your door or calls you up. By the second half of the month, your sales staff will be busy working leads that are being generated by your advertising. The Key Mailer has long been a staple of car dealer promotions, but oftentimes it gets a bum rap - “ lots of phone calls and showroom traffic, but no buyers.” However, with just a little preparation and proper execution, a key mailer can provide an infusion of energy into your staff, and a quick boost to your numbers.įollow these best practices from dealers who routinely experience huge gains with key mailers, and you’ll become a fan of this often misunderstood promotional tool.
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